What’s In My Reader

Reading blogs is probably the best way to find out what’s going on in the affiliate marketing industry. Here’s what’s in my reader (in semi-alphabetical order):

These are just my affiliate marketing blogs. I also read some fitness and finance blogs.

What am I missing? What other blogs should I be reading? And I’m not interesting in reading about how wonderful the Amex black card is or what John has for lunch, so don’t suggest them.

And yes, I know my blog is completely unfocused. It’s an outlet for me to write, brag and complain, and a means for my mom to know what’s going on in our house. Hopefully there will be more useful stuff as the year goes on.

Google Search Preview for Firefox & IE


If you’re running AdWords ads, I’m sure you’ve searched for your own keywords to see your ad in the live results. But in doing this, you’re increasing your impressions and lowering your CTR. Google has provided a nice feature which allows you to “preview” search results and see your actual ad on-screen, without affecting your CTR. When you’re using this preview, you’ll see:

Google Search Preview

You can’t click on any results, of course, but it’s still quite useful. Since I use this quite often, I decided to make a search plugin for Firefox & IE to make the Google preview more readily available.

gpreviewClick here to install the Google Search Preview for IE & Firefox.

You’ll then find “Google Preview” in your list of available search engines.

Trying to Win Something Else

It’s always fun to win things, and the “Craziest Internet Marketing Contest You’ve Ever Seen” is helping out, putting up $5,348 in cash & prizes.

I wouldn’t mind winning *any* of this stuff, but I’d really like a copy of Kris Jones’ new book (signed, of course!). I’m not being greedy and looking to win all the cash, but I wouldn’t turn down the ASE ticket, either (even though I already bought mine, I can think of a few people that could use one).

In short, I’ll take anything you want to send me, short of a paper bag full of dog poop. I don’t need that. But a t-shirt, book, software - heck yeah! I wanna win!

Thanks Panda Security!!

Silver iPod NanoUPS just delivered my new iPod Nano thanks to James over at Panda Security! This thing is tiny!!! I think this was my first ever affiliate-contest win and I’m really excited about it! While winning something was one of my goals for the year, I want to earn the prize, rather than a draw. So that’s still on my list.

However, yesterday I did register for Affiliate Summit East in Boston, so that’s going to be checked off the list. Now if I can just work on that TV thing…

The Panda Security affiliate program can be found over at Commission Junction.

5% Off Yahoo Search Marketing


Wow - this is huge! Yahoo now earns you 5% cashback with American Express!

Yahoo! has partnered with OPEN Savings to give you an automatic 5% discount on your online search advertising with Yahoo!. This built-in card benefit is simple—there’s no need to enroll. Just use your Business Card when you sign up.

If you don’t have a Yahoo Search Marketing account yet, sign up here and get a $25 credit. Don’t have an Amex? Need help finding the right card? Click here to compare the different American Express cards.

Enjoy your $25 and 5% cash back!

Reduce AdWords Bids with Increased CTR

I’ve heard of this trick before, but never really got to play with it until recently… if you increase your CTR (click-through rate), you’ll decrease your minimum bid price.

Recently, I found a keyword that had 0 competition so I took an offer from CJ, direct to merchant (whose landing page stunk for the keyword), and was set at minimum bids of $0.50. After day 1, I increased my budget and was able to drop my bids to only $0.15. Day 3, I went down to $0.10 and still had 0 competition.

Clicks vs. Cost graphs

Day 3 the clicks remained the same as day 2, but look at that drop in cost! Too bad the event I was promoting ended, so my campaign was paused. But it was a huge learning experience - hearing about this and seeing it first-hand are completely different.